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Night vision loses focus

By Design News Staff -- Design News, January 13, 2003

Great technologies often get the hype, but often wind up not going anywhere. Take night vision. First introduced in the 2000 Cadillac Deville, it ranked third in a list of the automotive features consumers crave most, according to a recent J.D. Powers study. When night vision's market price ($1,800) was revealed, though, the technology plummeted to number 19. Consumers may think it's cool, but clearly aren't willing to vote with their checkbooks.

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