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Design News—any way you like it

By Karen Auguston Field, Chief Editor -- Design News, September 9, 2002

We on the editorial staff at Design News are dedicated to developing new content and products that benefit our most important customer: you.

With that said, I'm pleased to announce that starting with this issue we are now offering an electronic version of the magazine to readers. This is possible through a partnership with Zinio, a third party vendor that distributes electronic editions of print publications.

"What's so different about that?" is a legitimate question, given that we publish our entire magazine at www.designnews.com. The new digital version is different. Most significantly, it replicates the look and feel of the print magazine—ad copy and all. For many of us print traditionalists, it's a familiar format that is straightforward to navigate. Whether simply browsing through the issue or using the table of contents to look up articles by page number, it's essentially like turning the pages of a magazine.

And it offers readers many features not available with the print version of the magazine, such as the ability to perform keyword searches, link to websites automatically, and print out single or multiple pages.

To try out this new format, all you need to do is register and download the reader at www.designnews.com/digital. (Current magazine subscribers can register by entering their subscriber code.) When a new issue hits the streets, you will be notified and asked whether you want it downloaded automatically. For more details, an accompanying FAQ page describes operating system requirements, and operating procedures.

For those of you concerned about Internet privacy (and who isn't?), the digital edition does not track what pages a particular reader goes to or what he or she reads. We request only the same type of demographic information that subscribers of the print version supply, and we will never share your name and e-mail address with anyone without your permission.

So whether you're an ink and paper traditionalist or an early adopter of the latest digital technologies, we're providing you the news and information you need—and now in the format that works best for you.

Karen Auguston Field

kfield@reedbusiness.com

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