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Lenovo is Passing the Olympic Torch
Lenovo unveils their torch, designed for the 2008 Beijing Olympics
Sean Snyder, Associate Editor -- Design News, April 26, 2007
Lenovo announced today they are an official worldwide partner of the 2008 Olympic Games, and have designed this year’s Olympic torch. The torch has been called the Cloud of Promise, and represents the blending of Chinese and global culture. The torch is truly a multinational design. It is a collaboration among their three main offices in China, Japan and the U.S.
The torch resembles rolled paper, like a scroll, and has a flowing cloud pattern dispersed up the neck. It is made of .8 mm thin aluminum, is 72 cm long, weighs 985 gm and has a rubber handle.
When asked what made this torch different from past torches, Yao Yingjia, executive director ofthe Lenovo Innovation Design Center broke the design concept into three key points. The first is the cloud texture which Yingjia describes as “always moving and coming together and creating new things” and says Lenovo is “not just focused on China culture, we also focus on how to mix culture, Olympic spirit and people’s emotion together.” The second aspect of the design is the color red, “which color makes you think of China?” he asked. The third and most practical difference is its function, “We are not just focused on nice looking, this is really light and also this is a really good feeling for the runner.”
Lenovo successfully translated its computer design experience to the design of this torch. “We always focus on the end user,” says Yingjia, and in this case, the end user is the runner. In a webcast announcing the torch design, Alice Li, said Lenovoplans to reverse that translation when they release a personal computer based on the design of the torch. Details are not yet available.
The torch will begin its journey around the globe from Olympia in March of 2008.
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 Super light and stylish torch designed by ThinkPadcompany, Lenovo |
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